Narayana Health - Manager - Social Media

Key Responsibility

Strategy Development:

- Develop and implement a comprehensive social media strategy aligned with overall business and marketing goals.

- Identify and evaluate new social media trends, tools, and applications to ensure the company's social media presence is cutting-edge.

Content Creation and Management:

- Oversee the creation of high-quality, engaging, and brand-aligned content for all social media channels.

- Coordinate with the content, design, and video production agencies to produce compelling visuals and multimedia content.

- Schedule and publish social media posts, ensuring consistency in voice and messaging.

Partner Management:

- Manage partners/agencies for day-to-day work, strategy discussions, performance of campaigns.

Performance Analysis:

- Monitor, analyse, and report on social media performance metrics using tools and native platform insights.

- Adjust strategies based on data to optimize engagement, reach, and conversion rates.

- Provide regular performance updates to senior management.

Budgeting:

- Plan and prepare the budget for Social Media, including - Asset development & Promotional plans.

Finance & Purchase:

- Work closely with the finance and purchasing team at corporate for submission of monthly invoices and invoice clearance.

Team Leadership & People Responsibility:

- Lead and mentor a team of social media specialists, providing guidance, training, and performance feedback.

- Coordinate with cross-functional teams to ensure social media activities are integrated with broader marketing campaigns.

Brand Advocacy:

- Ensure all social media activities align with the company's brand values and voice.

- Manage any social media crises or negative feedback with professionalism and strategic communication.

Section Four: Key Interactions

Internal: Align with the teams internally to deliver the social media campaigns and strategy

Purchase & Finance Team - To ensure timely approvals and payments.

External: Creative Agencies, Media Buying Agencies, Production house & other agencies to discuss the creative requirement and execution plan.

Section Five: Knowledge, Skills and Experience

Educational qualifications/Certification (Threshold educational background required to execute the role) Graduation/ Post Graduation in Marketing & Communication

Relevant experience (Type/ Nature and years of relevant experience required to execute the role) 8-10 years of experience

1. Excellent written communications skills

2. Experience in campaign designing, planning & execution, budgeting and analysis.

3. Worked closely with advertising/design agencies

Threshold skills and capabilities required to execute the role

Behavioural: Agility & Adaptability to work under dynamic work environment