Narayana Health - Deputy Manager - Public Relations & Communications

Deputy Manager - Public Relations & Communications

PR Strategy and Planning

- Develop and implement a comprehensive PR strategy to enhance Narayana Health's visibility and reputation.

- Monitor industry trends and adjust PR strategies accordingly.

- Set PR goals and KPIs aligned with organizational objectives.

Content Creation and Management

- Create compelling PR content, including media releases and social media updates.

- Ensure all content is accurate, engaging, and aligned with the brand's voice.

- Manage content calendars for timely delivery.

Media Relations

- Build and maintain strong relationships with key media contacts.

- Respond to media inquiries and manage crisis communications.

- Provide media training for key spokespeople.

Collaboration and Coordination

- Work closely with PR agencies to execute PR campaigns.

- Collaborate with hospital unit teams for content planning and story gathering.

- Coordinate with internal teams for consistent messaging and branding.

Event Management

- Plan and execute PR events like press conferences and community outreach programs.

- Coordinate logistics and manage budgets for events.

- Ensure successful execution of PR events.

Corporate Communications

- Create and manage content for corporate communications.

- Maximize media opportunities through content seeding with the PR agency.

- Facilitate opportunities for corporate and leadership profiling.

Reporting and Analysis

- Track and analyze PR campaign performance using relevant metrics.

- Provide regular reports on PR activities and outcomes.

- Offer insights and recommendations for improving PR strategies.

Award Participation and Compliance

- Develop award-winning ideas for domestic and international forums.

- Maintain an award participation calendar and tracker.

- Ensure compliance with SOPs and manage vendor payments and registrations.

- Masters degree in PR, Communications, Journalism, Marketing, or a related field.

- 7 11 years of experience in PR, corporate communications, or a related field, preferably within the healthcare industry.

Behavioural:

- Strong organizational and project management skills.

- Ability to work independently and as part of a team.

- Creative thinker with attention to detail.

- Ability to handle sensitive and confidential information with discretion.

- Proactive and results-oriented.

Functional Skills:

- Excellent written and verbal communication skills.

- Proficient in content creation and editing.

- Ability to manage multiple projects and meet deadlines.

- Strong analytical and problem-solving skills.

Working Condition: Office environment with occasional travel to outstation hospital units and media events