Nap Chief - Manager - Social Media

Location: Andheri, Mumbai.

Experience: 4-8 years in social media marketing, with at least 2 year managing a team.

Type: Full-time.

About the Role:

- We're looking for a Social Media Lead-someone who's quick, agile, and deeply passionate about social media.

- If you live and breathe content, have a natural creative instinct, and are constantly thinking about how to crack the Instagram and YouTube game, this is for you.

- You will be the bridge between the social media team and leadership, ensuring smooth execution, high-quality content, and growth-focused strategies.

- This role is for someone who isn't just posting content but crafting experiences-someone who understands trends before they blow up and thrives in a fast-paced environment.

- If you're someone who loves learning, challenges yourself daily, and enjoys leading a team of Gen Z content creators, you belong here.

Key Responsibilities:

Strategy & Execution:

- Own Nap Chief's social media presence across Instagram, YouTube, Facebook, and other relevant platforms.

- Work closely with team to bring creative ideas to life and ensure flawless execution.

- Maintain a fast content turnaround-from ideation to execution-without compromising on quality.

- Keep an eye on trends, memes, pop culture, and viral content-knowing what works and why.

- Lead weekly content planning meetings and ensure the team sticks to the execution timeline.

Creativity & Innovation:

- Bring bold, fresh, and unique ideas to the table-content should never feel repetitive or forced.

- Push the boundaries of storytelling, humor, and engagement-this isn't a 'copy-paste' role.

- Have a strong sense of visual aesthetics-Nap Chief is a premium brand, and our social media should reflect that.

- Experiment with short-form video, long-form YouTube content, and interactive formats to drive engagement.

Team & Process Management:

- Act as the go-to person for the social media team-guiding, mentoring, and troubleshooting.

- Ensure quick decision-making and problem-solving-social media moves fast, and so do we.

- Set clear KPIs and track performance metrics across platforms.

- Work closely with the graphic design and content teams to maintain brand consistency.

Growth & Analytics:

- Analyze performance metrics and optimize content based on data (not just intuition).

- Stay updated with platform algorithms and best practices.

- Test and iterate on new strategies to drive organic reach and engagement.

What You Get:

- A high-growth, fast-paced environment where your ideas actually matter.

- The chance to own social media for one of India's coolest kidswear brands.

- Hands-on mentorship from leadership and exposure to high-level brand strategy.

- A team that values creativity, learning, and pushing boundaries.