Namaste India Foods - Brand Manager

Urgently looking for Brand Manager for Delhi/NCR location with leading FMCG group RSPL, group company name is Namaste India Food Pvt Ltd, pls find JD below:

We have opening for the post of Brand Manager, candidate should have 6 year plus experience, and sound knowledge about branding and promotion, JD as follow:

Job Responsibilities

Understanding the consumer and its changing behavior, habits, attitude towards the category.

Brand communications, Brand mix and Product advertising.

SKU requirements study, secondary sales capacity analysis.

Estimating, tracking and Increase market share within category.

Product and marketing initiatives: ATL & BTL.

Involvement in formulating future marketing strategy and aligning new product development accordingly.

Launch product specific marketing campaigns and strategic product launches.

Incorporate the insights into product development and branding / communication.

Developing marketing strategies for the brands considering the target customers, product segmentation, etc.

Developing the guidelines and brief for the agencies for the development of Advertisement, Packaging, Marketing collaterals and research materials.

Some detail about product as follow:

Namaste India

DAIRY PRODUCTS

RSPL Limited is all set to further consolidate its position in the dairy business with the name of - Namaste India Foods Private Ltd.- Along with the taste, the milk is full of calcium, protein, carbohydrates, vitamins, etc., for healthy growth of human body. The Company aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

NAMASTE INDIA FOODS PVT. LTD.is an Indian Dairy Company that is committed to supply pure milk & milk products. Situated at Shivrajpur,31 km away from Kanpur Nagar, company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method. The unit is fully automated with international standards and plans to collect, process and pasteurize 4 Lakh litre milk per day. It has collection centres in hundred villages and will be extending to 1000 villages in another three years. Company is establishing milk chilling centres at the distance of every 50 km from its Dairy Plant (around Kanpur). It strictly follows the rules of cleanliness while processing/pasteurizing its products. The product portfolio include Pasteurized Milk, Pure Ghee, SMP & Dairy Whitener, Cheese, Curd, Flavored Milk and other dairy products.

Salary range: 8 - 10 LPA