Nalli - Director - Creative Marketing - Fashion eCommerce Vertical

Responsibilities:

Brand Strategy & Management:

- Own the annual marketing budget and develop a comprehensive marketing plan and calendar aligned with sales goals.

- Set clear marketing goals and objectives, and design, track, and analyze metrics for all marketing activities.

- Conduct post-campaign analysis, measure ROI, and generate insightful reports.

- Create, maintain, and ensure adherence to brand guidelines (manual, values, design language) across all marketing materials.

- Develop and manage the brand's editorial direction, style guides, merchandising calendar, photoshoot schedules, promotions, and packaging.

- Ensure consistent brand delivery and voice across all communication channels (online and offline).

- Lead the identification and selection of creative partners (agencies, production houses, photographers) to support marketing campaigns.

- Manage and collaborate with external partners throughout the creative process, ensuring projects are delivered on time and within budget.

- Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities, including online and offline initiatives.

- Supervise the creative production of all marketing materials and ensure quality control before publication.

- Manage project scope, prioritize tasks, and address any roadblocks to ensure timely project completion.

- Identify and collaborate with relevant stakeholders across the organization to drive successful marketing execution.

- Lead negotiations and secure cost-effective deals with vendors that maximize brand value.

Building Brand Presence:

- Develop a comprehensive social media strategy tailored to the brand and specific platforms.

- Partner with and manage fashion influencers to increase brand awareness and credibility.

- Cultivate relationships with fashion editors and implement strategic PR initiatives to secure organic media coverage.

- Craft a customer-centric marketing experience through loyalty programs, omnichannel activations, and engaging offline events to enhance brand image and drive sales.

- Identify and implement innovative approaches to reach new audiences and revitalize the brand.

Qualifications:

- Bachelor's degree in Marketing, Fashion Merchandising, or a related field (preferred).

- Minimum of [8-10 years] of experience in brand marketing, with a focus on fashion e-commerce (adjust experience based on your company's needs).

- Proven track record of developing and executing successful marketing campaigns that achieve brand objectives and drive sales growth.

- Strong understanding of consumer behavior, fashion trends, and the e-commerce landscape.

- Excellent leadership skills with the ability to inspire, motivate, and lead a creative team.

- Demonstrated ability to manage a large marketing budget and resources efficiently.

- Experience working with ATL, BTL, and digital marketing channels (organic and paid).

- Deep understanding of social media marketing and influencer relations.

- Excellent communication, presentation, negotiation, and project management skills.