Nalli - Brand Manager

Brand Management

Finding the right people for the right campaign/Job.

Judgment:

- Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures.

- Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc. ) where needed to build impactful marketing

- Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and budget.

- Oversee execution of ATL and BTL activities for brand, both online and offline

- Oversee the creative production of any artwork / collateral before publication in any form

- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.

- Identify and engage with the right stakeholders, both internal and external, to facilitate the smooth execution of marketing initiatives.

- Conduct negotiations and secure deals that drive value for the brand while optimizing costs and resources

- Building an organic brand presence

- Develop a clear social media strategy appropriate for the brand and suitable to each medium

- Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility.

- Nurture relationships with fashion editors, guerilla PR strategies to drive the brand's organic coverage

- Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals

- Reach new audiences by revitalizing the brand and adopting a creative and innovative approach