Posted By
Posted in
Sales & Marketing
Job Code
1419135
Brand Management
Finding the right people for the right campaign/Job.
Judgment:
- Create innovative and scalable marketing campaigns from ideation to execution, including content marketing, social engagement and offline event exposures.
- Work with external partners (creative agencies, production houses, fashion photographers, models, stylists, merchandizers, etc. ) where needed to build impactful marketing
- Brief the externals, project manage campaigns, compare & negotiate vendor costs; take full ownership for driving outcomes with internal or externals; Ensure deliverables are executed on time and budget.
- Oversee execution of ATL and BTL activities for brand, both online and offline
- Oversee the creative production of any artwork / collateral before publication in any form
- Manage blocking issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
- Identify and engage with the right stakeholders, both internal and external, to facilitate the smooth execution of marketing initiatives.
- Conduct negotiations and secure deals that drive value for the brand while optimizing costs and resources
- Building an organic brand presence
- Develop a clear social media strategy appropriate for the brand and suitable to each medium
- Identify, liaise and manage influencers via social media channels to help brand increase brand awareness and credibility.
- Nurture relationships with fashion editors, guerilla PR strategies to drive the brand's organic coverage
- Build a strong brand experience for the customer through customer-centric initiatives (eg: loyalty program, omnichannel activations, gamification, offline events etc) that improve brand quotient and sales goals
- Reach new audiences by revitalizing the brand and adopting a creative and innovative approach
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Posted By
Posted in
Sales & Marketing
Job Code
1419135