MyYogaTeacher - Growth Marketing Analyst

About MyYogaTeacher:

MyYogaTeacher is a well funded Silicon Valley startup with headquarters based in California, USA and Bangalore, India. We have a marketplace product for Yoga where we connect incredible Yoga Teachers from India with clients in the US, for online 1-on-1 Yoga & Fitness sessions.

We have a team of 60+ people across various functions - Marketing, Product, Engineering, SDET, Customer Support, Design, Operations, Data Science and Executive Leadership. We hire extremely skilled, smart, trustworthy, kind, supportive, and caring people. You will be working in a stimulating environment.

Being a seed funded company, there is a tremendous scope for growth for people joining at this stage. You could potentially catapult 5-10 years of your career by working in a team like our's! You will be working closely with the executive leadership.

The CEO is Jitendra Gupta, and this is his 3rd business. His previous venture (Punchh) was acquired for $500 Million in 2021. He has hand picked everyone on the team.

Read more on our website -https://myyogateacher.com/aboutus

MyYogaTeacher is seeking a Growth Marketing Analyst for our lean and dynamic marketing team. As a Growth Marketing Analyst, your job will be to create project definitions, carry out required research, coordinate with people and processes to ensure that our projects are delivered on time and produce the desired results, measure results once the projects are released and identify growth opportunities. You will be the go-to person for everything involving a marketing project's organization and timeline.

Job Description:

You will be responsible for,

Growth Strategy & Execution:

- Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.

- Collaborate with product, design, data science and engineering teams to align growth initiatives with overall business goals.

Email & SMS Marketing Optimization:

- Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.

- Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Product & Pricing workflow Optimization:

- Optimize the landing pages, onboarding funnels, pricing pages and other key areas of the product for better conversion rates and customer retention.

- Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.

- Support the team for paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.

Upsell and Cross-Sell Funnel Development:

- Develop strategies, design and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.

- Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.

Data Analysis & Reporting:

- Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.

- Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.

- Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Market Research & Competitor Analysis:

- Learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.

- Monitor industry trends and identify new opportunities, to improve our growth strategies and stay ahead of competitors.

Required Skills:

- We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are

Education:

- Bachelor's/Master's degree in Marketing, Business, Economics, Data Science, or a related field.

Experience:

- 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.

Marketing Channels:

- Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.

Pricing & Funnel Optimization:

- Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.

Data Analysis:

- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.

Tools & Platforms:

- Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.

A/B Testing:

- Hands-on experience with running A/B and multivariate tests to optimize campaigns.

Communication:

- Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.

Organization:

- Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of the many little details.

Agile:

- Able to pivot strategies or a project's direction quickly, when company strategy requires it.

- Must be willing to work evenings, much of the team is in the US PST time-zone, so our team often does meetings from 8:00AM-11:30AM PST.

Commitment:

- Go the required length to meet the committed deadlines, does not require a follow up for agreed on deliverables.

Team Collaboration:

- Strong collaboration skills to work effectively across teams, including product, sales, and engineering.

- Please note that we prioritize talent, skills, work ethic, and professionalism in our hiring process.