Jobs Overview :
- Leading the media planning initiatives (offline and online) at Myntra
- Driving media efficiencies by efficient planning and negotiation with the media agency, media houses, other agencies (e.g. driving fashion events, on-ground activation agencies, etc.)
- Proactively identifying the various media opportunities aligned with the marketing objectives (brand building and customer engagement in-turn driving quality traffic and revenue)
- Managing relationship with the media agencies, media houses, print houses etc.
- Recommending optimal media choices, time/duration/location choices basis business objectives
- Generating insights and learning's basis an in-depth media evaluation post the campaign
Key Role Requirements / Functional Competencies :
- 6-10 years of relevant media experience - media planning, coordinating with media agencies etc.
- In-depth understanding of various business / commercial models used in the industry and relevant levers for driving efficiencies.
- Experience/mindset of working in un-structured environments and is entrepreneurial
- Can build and energize his/her team in a fast paced environment
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