Myntra - Lead - Content Network

Brief

The Lead - Content Network will lead team for driving adoption and usage of the Myntra content platform by external partners including content companies, bloggers/influencers, and upcoming individual talent. The key goal of this position is to help and encourage Myntra - Look Good- content partners to be engaged and active participants on the Myntra app, and in turn drive engagement of Myntra users with partner content.

- Look Good- content encompasses how-to and entertainment oriented content relating to fashion, beauty, health, wellness and lifestyle.

Job Overview

Partner acquisition: identify content partners ranging from large content companies/networks to bloggers and vloggers and sign them up to the Myntra platform. Use various communication channels to generate visibility and excitement about the Myntra content platform with the target partner base.

Partner management: support partners with tools and activities ranging from production support and early access to fashion products, to analytics and communication related to successfully engaging Myntra users on the platform

Platform evolution: provide input to the Myntra technology team on partner needs and improvements to the content platform

The Lead- Content Network will work closely with the Content, Marketing and Technology teams on the above.