Myntra - Director - Marketing

Director - Marketing

Roles and Responsibilities :

- Lead the Marketing portfolio for House of Brands, Myntra.

- Person in this role with lead Brand Marketing with focus on Digital channels and Performance marketing including Social Media & content marketing across new age channels.

- This role will also be responsible for marketing planning, creative and analytics for the portfolio.

Responsibilities :

- Manage Portfolio of 10+ Brands at different stages of scales. Shape and define customer target segments and audiences to increase growth and conversion.

- Deliver Brand Led , Consumer focused and Market right Brand campaigns. Build & grow Brands TOM, Brand Search on platform, Drive organic traffic growth, New customer acquisition and Retention.

- Devise campaign strategy and GTM calendars basis overall business goals and brand specific goals.

- Develop deep understanding of campaign performance and constantly optimize to improve marketing efficiencies and impact.

- Drive end to end creative production, media planning and media execution. Recruit & manage external creative & marketing agencies.

- Management of all search marketing as well as display campaigns to optimize new customer acquisition and management of all paid social campaigns to achieve sales and KPI targets.

- Lead budget forecasting and tracking for all marketing channels.

- Work with Central marketing Team, Business Intelligence, Creative, Content teams to leverage on platform initiatives and efficiencies.

- Evaluate new media opportunities, technologies and platforms to enhance the execution of marketing initiatives and ROI.

Leadership Expectations :

- Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.

- Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.

- Recruit, identify, develop, and retain talent that delivers performance excellence.

- Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

- Evangelist of Myntra's Mission & Values.

Qualifications & Experience :

- 12+ years of relevant experience with deep understanding & management of Brand Marketing along with Digital & Performance marketing experience.

- Strong network in the ecosystem with the key digital marketing agencies and partners (esp. including Facebook, Google and large digital platforms).

- Strong creative mind to be able to contribute towards strategizing diverse campaigns.

- Deep understanding of the digital media ecosystem.

- Solid process orientation along with high bias for action.

- Innovation mindset with ability to take risks to experiment and bring innovations to the table.

- Strong presentation, communication and stakeholder-management skills.

- Masters from a reputed school/university.

- Most importantly, entrepreneurial mindset to work the best solution in most challenging situation.