Myntra - AVP/SM - Brand Marketing

Jobs Overview :

- The role encompasses creating and leading the marketing strategy for Brand Myntra by delivering a strong customer proposition.

- The scope of work will span across leading and executing all brand initiatives (ATL + BTL) and media planning for Brand Myntra.

- The objective will be to set up a sustainable marketing strategy for brand building (top-of-mind recall, brand salience etc.) and customer engagement leading to traffic and revenue.

- The role will require thinking out-of-the box and leveraging the power of digital/social as a channel and mobile as a device.

Key Role Requirements / Functional Competencies :

- MBA from Tier-1 B-School.

- 8 years of overall experience - Minimum 4 years of brand experience + Minimum 1 year of people management experience.

- Experience of building/growing brands (which works in a B2C model) along with experience of designing and leading large media campaigns (Not someone who has worked in a pure play innovation role).

- Experience/mindset of working in un-structured environments and is entrepreneurial.

- Can build and energize his/her team in a fast paced environment