MYK Laticrete - Product Manager

Location - Corporate Office

Objective of the Role -

- Direct and develop the company's product marketing and product planning activities; nurture the product through all stages of product life cycle; work with the Senior Management to identify, develop and implement effective and productive product marketing strategies and plans, specifically product positioning and pricing. Play a proactive role in product advertising and promotion to ensure that the product is differentiated from competitors and a sound brand awareness is developed.

Broad Responsibilities in the Role :

- Lead and co-ordinate the Market. Research activities for the Product / Product Family to identify existing/new opportunities (and/or threats) and methods to capitalize on potential profitability (mitigate risks).

- Establish and oversee effective competitive analysis programs to favorably position the company's products

- Review the market research data and prepare required reports and inputs for the Management on strategies

- Define Tactical components of the product marketing plans, in conjunction with the Management Team and the Regional Managers.

- Coordinates product Lines through entire product Life Cycle and maintains the health of the Product.

- As a communication catalyst, disseminate information, provide periodic up-dates and deliver various organizational communications to the entire team.

Technical Skills :

Technical Knowledge Required for this Role:

- Awareness of the Construction & Building Materials industry and major brands and manufacturers.

- Sound understanding of product life-cycles, branding initiatives, product phases and obsolescence - especially in the CBM Area.

- Fair knowledge of negotiations and pricing practices.

- Extremely good analytical skills and the ability to extrapolate, predict movements and ability to sell is critical.

Key Skills: Product management, sales, key account management, relationship management, strategic sales

Educational Qualification Required :

- A formal Engineering degree from a reputed college and a post-graduate program in Management (either a one year Executive MBA or a regular two-year program) is critical.

- The incumbent should ideally have either handled a product management / marketing or sales role in the Construction and Building Materials industry.

Interpersonal Skills :

The role incumbent has to have the ability to be a strong team player and collaborate with people across levels. Skill to influence outcomes without Line authority is a prerequisite for this role.

Higher preference would be given to candidates from building material industry having sales and marketing experience.