MyGlamm - Performance Marketing Role - FB Ads/Facebook Marketing

About the job

Note: Minimum 2.5+ years of experience required

We are currently seeking a skilled Facebook Ads Expert with a minimum of 2.5+ years of experience to join our team. As a Facebook Ads Expert, you will play a pivotal role in planning, executing, and optimizing effective Facebook advertising campaigns to meet our objectives.

Responsibilities:

- Collaborate with internal teams to understand advertising goals, target audience, and campaign objectives.

- Create and manage Facebook ad campaigns, including ad set-up, targeting, and budget allocation.

- Conduct thorough keyword research and competitor analysis to inform ad strategies.

- Monitor ad performance and adjust campaigns to optimize for key metrics, including click-through rates (CTR), conversion rates,average order value (AOV) and return on ad spend (ROAS)

- A/B test ad creatives, headlines, and ad copy to determine the most effective messaging.

- Stay updated with the latest Facebook advertising trends, algorithms, and best practices.

- Provide regular performance reports and insights, demonstrating the impact of Facebook ad campaigns.

Requirements:

- Minimum of 2+ years of experience in Facebook advertising or a related digital marketing role.

- Proficiency in Facebook Ads Manager and Power Editor.

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Creative mindset with the ability to craft compelling ad copy and visuals.

- Effective communication and collaboration skills to work with clients and cross-functional teams.

- E-commerce experience is a plus

Technical Skills: Proficiency in Facebook Ads Manager, Power Editor, and data analytics tools.

Soft Skills: Analytical thinking, creative problem-solving, effective communication, collaboration, and adaptability.