MyGlamm - National Trade Marketing Manager

- To Develop and execute Trade Marketing Strategy for the brands Nationally

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

- Preferably should have handled this level of responsibility in previous assignments

- Should have handled General Trade/Modern Trade(preferably both) in the previous assignments

Job Summary: The Key Objective of Trade Marketing Head is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs on National Level.