Posted By
Posted in
Sales & Marketing
Job Code
993571
Role and Responsibilities :
- Build a pricing framework across all the inventory opportunities and benchmark the same with the competition
- Work on the pricing strategy for MX Ad offering across different products basis the available inventory and benchmarked to market operational rates across the OTTs and Digital Publishers
- Build annual deals & JBPs for clients & agencies with specific price and solutions offering basis the potential spend
- Build a revenue forecast for Ad Sales business capturing all the revenue levers and sources
- Work on inventory & yield optimization strategy basis the forecasted growth and current sell through
- Work on the Business intelligence & reporting for management reviews
- Identify key categories which would lead to growth in revenue and define the strategy for conversion
- Build an SMB revenue model by looking at the market potential, current & forecasted coverage, key sub-categories, audience fitment and pricing
- Prepare lucrative packages capturing the spread of offerings which lead to better conversion
Desired Candidate Profile :
8-10 years of overall experience of Revenue planning & strategy with prior at least 3-4 years of experience in digital media
- Education - Post graduation in Marketing/Finance
- Experience working with cross-functional teams such as Account Planning, Ad Operations; Marketing
- Passion for building clear, concise, and meaningful metrics
- Seasoned expert in analytics with a proven track record of data analysis, metric development, and report building
- Stellar communication skills, business intuition, judgement, and stakeholder management.
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Posted By
Posted in
Sales & Marketing
Job Code
993571