MX Player - Marketing Analyst - Growth Marketing Data

Marketing Analyst - Growth Marketing

Who are we?

MX Player is the world's #1 entertainment superapp offering 100,000+ hours of premium OTT (over the top) content spanning acclaimed MX Originals, Web Shows, TV (Live & OnDemand), movies, music videos as well as hyper-casual games, music streaming, short form video (MX Takatak) and more. With more than 1 billion installs worldwide - MX Player is present on 1 out of every 2 smartphones, making it the largest entertainment platform in the world.

What can we promise ?

- A bunch of passionate, crazy, and super talented fellow Players

- A career growth that can only be compared to the growth of MX Player in the #Everytainment space

- Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all)

- Flexi working hours and remote working

- Physical and mental wellness benefits

Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values - Customer-Centric, Commitment to Quality, Hunger to Win and Integrity.

Leadership & Communication:

- Communicating the key findings to product stakeholders and inculcating best practices to analytics and product team

Marketing Operations:

- Applying expertise in data to see beyond the numbers and understand how users interact with core products and advertising channels.

- Designing experiments and evaluating them through relevant KPIs.

- Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics.

- Building dashboards to monitor KPIs of different spend channels and content promotion.

- Deeper integration of marketing analytics tools like Appsflyer, GA, etc in coordination with the product dev team, Facebook analytics.

- Develop attribution models to see the value add of all the marketing channels.

Exploratory Analysis:

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different verticals.

- Defining key metrics of marketing performance and identifying ways to improve them.

Skills and competencies :

- Good knowledge of BigQuery, SQL, Python/R, MS excel and Data Infrastructure

- Experience with web analytics tools, like GA, Omniture, Mixpanel, Localytics,Appsflyer,Clevertap

Required Qualification:

- 2+ years experience in analytics role preferably with a consumer Internet product

- Graduation in Engineering/Maths/Science