MX Player - Delivery Manager - Marketing

Roles and Responsibilities :

- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives.

- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.

- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

- Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.

- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyses, and present data. Strong knowledge of working on MMP platforms like appsflyer, branch, adjust, singular, kochava etc.

- The candidate is required to deliver the performance campaigns for the advertisers. Should be analytical thinker. Willingness to be flexible with schedule when needed. Ability to effectively working with a cross functional team. Ability to multitask and work under pressure.

Desired Candidate Profile :

- Thorough understanding of Digital Marketing and related metrics incl. Web, Social Media, Email, Display and Ad Tech. Deep knowledge of MMPs such as: Appsflyer, Branch, Adjust, etc Should be able to drive installs campaigns. Past experience In affiliate network will be an advantage.

Essential Requirement :

- Deep understanding on Install based campaign deliveries. Should be technically very strong.

- Background Experience

- Should have experience in driving performance campaigns.