MX Player - Category Vertical Lead - Education - MX TakaTak

Category Vertical Lead - Education - MX TakaTak

Who are we?

MX Player is the world's #1 entertainment superapp offering 100,000+ hours of premium OTT (over the top) content spanning acclaimed MX Originals, Web Shows, TV (Live & OnDemand), movies, music videos as well as hyper-casual games, music streaming, short form video (MX Takatak) and more. With more than 1 billion installs worldwide - MX Player is present on 1 out of every 2 smartphones, making it the largest entertainment platform in the world.

What can we promise?

- A bunch of passionate, crazy, and super talented fellow Players

- A career growth that can only be compared to the growth of MX Player in the #Everytainment space

- Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all)

- Flexi working hours and remote working.

- Physical and mental wellness benefits

Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values - Customer-Centric, Commitment to Quality, Hunger to Win and Integrity.

Role and Responsibilities:

- Driving the entire content creation and assimilation strategy for the education category and managing end to end category content pipeline. The role will cover following broad KPIs:

- Driving innovation across the category to maximize content engagement and creation. This will involve driving creation through innovative hashtag challenges as well as building some iconic properties on MX TakaTak.

- Building and growing an influencer network within the category to ensure content led competitiveness.

- Identify and build content partnerships with key celebrities, content houses and other related partners with the category to ensure a steady flow of content.

- Competitive intelligence and benchmarking through regular monitoring of competition within the category.

- Build new avenues of content creation by identifying niche sub-categories with the broad category and then building a steady content pipeline strategy for the same.

Required Experience:

- Work experience of minimum 6 years, with at least 3 years of relevant work experience.

- Must be from Media & Entertainment / Ed-Tech industry with content being one of the core specialisation.

- Experience in content creation either direct or with partners.

- Content acquisition experience is an added advantage.

- Post graduate in either management, media or mass communication.