MX Player - Assistant Manager - Customer Lifecycle Management

Position

Asst Manager - Customer Lifecycle Management (CLM)

Who are we?

MX Player is the world's #1 entertainment superapp offering 100,000+ hours of premium OTT (over the top) content spanning acclaimed MX Originals, Web Shows, TV (Live & OnDemand), movies, music videos as well as hyper-casual games, music streaming, short form video (MX Takatak) and more. With more than 1 billion installs worldwide - MX Player is present on 1 out of every 2 smartphones, making it the largest entertainment platform in the world.

What can we promise?

- A bunch of passionate, crazy, and super talented fellow Players

- A career growth that can only be compared to the growth of MX Player in the #Everytainment space

- Applause for your success and support for your failure (yes, we would rather try and fail than not trying at all)

- Flexi working hours and remote working.

- Physical and mental wellness benefits

Being globally certified Great Place to Work every year since its inception, we have 500+ Players of MX across India, China, Singapore, and Indonesia. Our Players live by the four core values - Customer-Centric, Commitment to Quality, Hunger to Win and Integrity.

Key Responsibilities and Accountability

- Lead the user retention efforts of the subscription business for MX Player by engaging SVOD and converting existing AVOD users to SVOD users basis data and event flows

- Develop and plan CLM campaigns across Web, Inapps, emailers improve key SVOD KPIs mainly Retention, user engagement and Winback performances etc.

- Execute cross sell & upsell of packs across platforms & ensuring relevant touch points at various levels as per user behavior.

- Executing campaigns across Emailers, Whatsapp, Push notifications

- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.

- MIS, Reporting of data and functional formats to be sent across key stakeholders within the company

- Designing A- B tests, SMTP initiatives and Real time execution of campaigns to establish proper campaign finalization and through relevant KPIs.

- Conducting multivariate testing across marketing

Skills & Competencies:

- Good knowledge of CleverTap, Appsflyer & other CLM tools

- Ability to visualise data effectively to drive growth and arrest churns

- A strong team player, comfortable working collaboratively, virtually and independently in a fast-paced and agile environment

- Monthly data presentation and alignment to business KPIs

Required Qualifications

- 2+ years of work experience in CLM

- Prior OTT experience would be beneficial