MX Player - Assistant Manager - Customer Lifecycle Management

Key Responsibilities and Accountability :

- Lead the user retention efforts of the subscription business for MX Player by engaging SVOD and converting existing AVOD users to SVOD users basis data and event flows

- Develop and plan CLM campaigns across Web, Inapps, emailers improve key SVOD KPIs mainly Retention, user engagement and Winback performances etc.

- Execute cross sell & upsell of packs across platforms & ensuring relevant touch points at various levels as per user behavior.

- Executing campaigns across Emailers, Whatsapp, Push notifications

- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.

- MIS, Reporting of data and functional formats to be sent across key stakeholders within the company

- Designing A- B tests, SMTP initiatives and Real time execution of campaigns to establish proper campaign funnelization and through relevant KPIs.

- Conducting multivariate testing across marketing

Skills & Competencies :

- Good knowledge of CleverTap, Appsflyer & other CLM tools

- Ability to visualise data effectively to drive growth and arrest churns

- A strong team player, comfortable working collaboratively, virtually and independently in a fast-paced and agile environment

- Monthly data presentation and alignment to business KPIs

Required Qualifications :

- 2+ years of work experience in CLM

- Prior OTT experience would be beneficial