MullenLowe Lintas Group - AVP/Vice President/Head - Brand Planning Unit

The Brand Planning Unit Head is responsible for carrying out the full range of brand strategy duties as specified in the Brand Planner's Job Description.

Importantly, the Brand Planning Unit Head must be self motivated and a self starter in both the instigation of these ideas and in driving their impact across the agency, clients and media audiences. This must not be simply an exercise in pursuing avenues as a matter of individual enquiry.

Additional Responsibilities:

1. Client Business :

- The Brand Planning Unit Head must be able to bring challenging and constructive new ideas to the agency's client focused output.

- They will be expected to bring a supra-context perspective to their own brands and to spot opportunities and generate new ideas for others, regardless of direct responsibility.

- They should be recognized and appreciated by clients for this ability and behaviour.

2. Marketing Thought :

- The Brand Planning Unit Head should provoke the agency with new thinking on culture, consumers, society, brands and communications.

- They should keep abreast of the latest thinking in books/articles/case studies and pass on recommendations and distillations of thinking to the planning department and agency management.

- They should drive new thinking in these areas leading to new hypotheses, original research and published articles.

- As a result of this new thinking, he or she should directly impact the agency's reputation for planning and associated traits brand strategy, consumer insight, communications effectiveness, etc.

3. Thinkpieces :

- The Brand Strategist should fuel the agency's expertise and credentials with think-pieces, trend analysis, published original thinking, research papers etc.

4. Agency Practice :

- The Brand Planning Unit Head is responsible for driving the agency philosophy in its approach to communications.

- He or she should make sure that we maintain an edge over our competition in the perceived quality of our thinking on a client's brands.

- This will be manifest in instigating new practices, new models of thinking, development of the Toolkit, etc.

5. Toolkit Training :

- The Senior Brand Strategist should run Toolkit training sessions for the agency