MullenLowe Lintas Group - Associate Vice President - Digital Planning

Key Responsibilities:

- Lead strategic planning across social and digital platforms to provide direction for a brand's presence in the digital ecosystem.

- Collaborate with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for our clients.

- Liaise with clients to attain an ever evolving understanding of their changing needs and adapting our approach to digital/social media management for them accordingly.

- Plan and help execute media amplification and social media advertising on key social platforms.

- Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.

- Track the effect of social and content marketing on the client's digital platforms to showcase the effectiveness of our digital marketing.

- Stay on top of industry changes to ensure our clients are always ahead of the curve on digital and social.

- Spearhead the process of social advertising and content promotion across social media platforms, optimizing for the client's objectives.

- Help the rest of the team develop your understanding and skills.

Desired Skills and Experience:

- A minimum of 6 - 8 years hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

- A wide interest in the intersection between technology and culture/human behavior.

- Experience in a social media or content marketing agency with proven portfolio in managing social media accounts is imperative.

- Deep understanding and strong working knowledge of social media platforms (e.g Periscope, Twitter, Instagram, Facebook, Youtube, Google, Snapchat) and their role in forming and being part of a larger digital ecosystem.

- Experience in running social advertising and content promotion campaigns on social platforms, including media planning.

- Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

- Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

- Very strong analytical skills and ability to mine large sets of data for actionable insights.

- Strong strategic and creative thinking with a passion for delivering best-in-class work.

- Extroverted with well-developed interpersonal, team building and relationship management skills.

- Excellent command of English, both verbal and written communication

- Independent, determined; loves taking responsibility and problem solving.

- Pushes for the best possible work and stands-up for great ideas.