MTR Foods - Manager - HORECA

Main challenges in this position (or company/division/BU):

- To build MTR's presence and brand in the Food Services (HORECA) space and in CSD.

- Execute annual plans for the MTR Product range including value, volume and margin targets in the ABC space.

- Develop channel and market strategies for area distribution encompassing Hotels, Airlines, Railways, Canteen Stores, IT Parks, Malls and Colleges/Universities etc.

- To be a B2B expert and manage relationships with key stakeholders to enhance revenue generation and partner retention.

- Understand customer-specific needs and apply the product, culinary and technical knowledge, and expertise in health and nutrition to meet customer requirements.

- Engage effectively across all functions to develop products specific to ABCs.

Responsibility and mandate:

- Negotiate contracts with key stakeholders.

- Liaise effectively with CSD and other key accounts to get MTR and its SKUs listed in order to enhance sales.

- Develop Sales promotion plans for delivering sales volumes.

- Develop effective pricing strategies and promotion plans to cater to clients in Railways, Aviation, and CSD etc.

- Develop and administer credit policies and ensure timely collections.

- Plan/execute/support local marketing activities, such as sampling/promotions, to agreed budgets and time scales, and integrate sales efforts with other organized marketing activities, product launches, and promotions.

- Manage customer contact activity and programs for HORECA, CSD and others.

- Responsible for channel hygiene and system implementation.

- Sales forecasting for smooth production support.

- Build positive and impacting relationships with key stakeholders and channel partners within the framework of company policies.

- Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.

- Responsible for maintaining quality standards as per Orkla standards in HORECA and other channels.

Main tasks and/or projects:

- Rate and contract negotiations.

- Interact effectively and manage relationships with varied stakeholders such as Chefs, F&B Managers, Purchase Managers and other senior decision-making authorities.

- Manage the P&L effectively and develop appropriate pricing strategies to deliver revenue and profitability.

- Set up infrastructure, systems, processes and norms to cater to ABC requirements.

Education

MBA/Food Technologist/Catering Technologist

Experience

- 7+ years of experience in managing Institutional Sales, HORECA, and CSD Accounts in a Foods Company.

- Excellent vendor relationship management skills.

- Complete business understanding of HORECA and CSD in the Foods sector.

- B2B Sales expertise.

- Business connect with key stakeholders in key accounts in ABC