MTR Foods - Manager - Field Trade Marketing

MTR Foods Private Limited - Field Trade Marketing Manager - Bangalore

Responsibility and Mandate :

- Responsible for development, execution, and performance of all programs designed to increase presence and ultimate takeaway.

- Manage and evaluate trade promotion activations to ensure maximum returns.

- Coordination and communication of product price and pack changes.

- Ensure 100% implementation of all trade schemes in operation.

- Build trade marketing infrastructure in the region by developing sound systems and processes required to deliver marketing effectiveness.

- Act as an information pool for competitor activities across major categories and support the Category Management team.

- Study competitor marketing and promotion strategies and pre-empt the same whenever possible and suggest action plans.

- Analyze the Channel wise and category-wise output of the sales in each location to initiate the strategies that can be done to improve the overall sales of the product.

- Analyze various consumer data that has been collected through market research and BTL activities. Also conduct pre & post-promo analysis.

- Contribute to brand planning process and marketing calendar development.

- Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.

- Implementation of Planogram as per agreed norms.

- Closely track secondary/off take sales in Key Outlets & Modern Trade.

Candidate Profile :

Education : MBA/Post Graduate.

Experience

- 3+ years of experience in Trade Marketing in FMCG, preferably Foods.

- Experience in new launches and building new brands.

- Proven experience in establishing Trade Marketing infrastructure.

- Channel sales understanding - URBAN / RURAL /GT/MT - Categorization of O/L (Key grosser/Mass grosser/ E&D O/L / Pan / Ch / Cosmetic -PS)

Competence/Skills

- In depth knowledge of FMCG/Foods Industry.

- Thorough knowledge of Trade Marketing disciplines.

- Complete knowledge of the respective regional market.

- Good analytical Skills.

- Interpersonal Skills.

- Process Orientation.

- SAP Exposure.

- BTL Marketing.