MTR Foods - Manager - Digital Marketing & eCommerce

Company Brief:

Our tradition of food and hospitality began in 1924 with the establishment of the MTR Restaurant by the Maiya family in Bangalore. Then in 1975, Maiyas diversified into the business of convenience foods and instant mixes. MTR's wide range of products includes Spices and masalas, Breakfast mixes, Desserts, Sweet mixes, Vermicelli, Milk beverages, Ready-to-Eat, Ready-to-Cook, and Laban. MTR has its footprints across the globe. To fuel further growth, MTR became part of Norwegian Company M/s Orkla in 2007. For further details regarding Orkla, log on to www.orkla.com.

Why MTR:

At MTR Foods, we take pride in our rich heritage of over 85 years. We believe our journey mirrors that of our nation; a legacy forged by generations together. Right from our traditional beginnings to the 21st-century technological prowess, our offerings are part of a rich Indian heritage. We place immense emphasis on our employee safety and health policy to produce optimum results. With our certified food and safety policy, we not only believe but also ensure that quality stands first.

You will get the chance to work with highly passionate, fun, and professional people, where you can grow and develop yourself in an environment that embraces continuous learning.

Join us, where every day is like - A Home to Grow- .

Job Description for Digital Marketing & E-Commerce Manager

- Drive the 360 digital agenda for MTR company & brand

- Develop a robust e-commerce marketing strategy own portal/market places and drive execution in partnership with the channel sales team.

- Define and develop plans for MTR's successful play in digital marketing (along with Category leads) and e-commerce on the market places front (along with the sales team).

- Drive sales and profit growth for own portal (e-commerce)

- Lead CRM and ORM initiatives.

- Lead the relationship with Digital AOR.

- Drive sales Growth on e-commerce

- Drive promotion effectiveness.

- Drive impact of Brand through Digital activations.

Education & Experience :

- Master's in Business Administration from top 25 B schools.

- 5+ years- of work experience in digital and e-commerce space.

- Understanding of FMCG functioning desirable.

- Consumer Goods marketing experience.

- Digital & e-Commerce marketing experience.

- Good understanding of changing digital landscape in India.

- Experience in packaged foods industry.

- Experience in working with agency partners.

Competence & Skills:

- Knowledge of Digital Marketing & E-Commerce.

- Analytical Skills.

- Prior project management experience.

- Understanding of FMCG sales system in India.

Find out what our employees say about us:

Glass Door: https://www.glassdoor.co.in/Reviews/MTR-Foods-Reviews-E496054.htm

Ambition Box: https://www.ambitionbox.com/overview/mtr-foods-overview