MTR Foods - Head - Marketing

Responsibility and Mandate:

- Ensure assigned category delivers objectives in respect of volumes, market share and margins. -

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives - across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans. -

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth. -

- Drive cost reduction projects to deliver product margins.

Main Tasks and/or Projects:

- Build and execute category plans- using a strong consumer lens.

- Own the P&L for the category.

- Lead the innovation projects for the category/ categories

- Support sales and trade marketing with Below the Line activities

Candidate Profile:

- Master's in Business Administration from top 25 B School and 7+ years of experience in sales and marketing in FMCG