MTR Foods - Brand Manager - International Business

Responsibility and Mandate:

- Responsible for implementation of the overall Marketing Calendar for the assigned cluster.

- GTM for product launches, product refresh, spl marketing programs & promotions, will be managed by incumbent individually or in close cooperation with external agencies as required.

- Campaigns - Ideation, development of Key Messaging, briefing on content etc. to be done by incumbent

- Responsible to guide Overall Design Development / KV development

- Packaging Development for new products and product refresh projects.

- Will manage Media Planning & Buying (Conventional Media) through relevant agencies.

- Will liaise closely with Regulatory Team for necessary approvals.

- Will execute NPD and Innovation Projects with cross-functional teams, tracking them closely against milestones.

- Research Projects - Track and manage ongoing research projects and capture Voice of Consumer.

- Competition Tracking Reports to be made across own Geos.

Education

- MBA/ PG Degree in Business /Marketing/Communications

- 2-4 years of work experience with atleast 2 years in brand management

Experience

- Prior FMCG Experience is a must

- Exposure to International Markets is a plus

- Previously handled Agencies and multiple stakeholders and/or small team

-Experience of NPD Launch end to end