MTAP Technologies - Specialist - Performance Marketing

Experience: 3-6 years. Only B2B Saas experience.

Job Responsibilities:

- Digital marketing specialist, having proper knowledge of Google, PPC, FB ads, SEO, SEM, SMM, AF ads.

- Analyze metrics, identify trends and optimize overall marketing efforts.

- Reduce agency cost and improve campaign performance by taking entire paid media in house.

- Establish solid infrastructure by directly handling key advertising platforms like Google, Facebook, Linkedin to achieve set KPIs such as ROAS, CAC, CPA etc.

- Conduct A/B testing, monitor and report on campaign performance regularly.

- Run SMS campaigns, Email campaigns, WhatsApp campaigns, Push notifications in house.

- Good knowledge of Google PPC search and display campaigns, keyword research.

- Proficient with On-page SEO and Off-page SEO.

- Stay up to date with all social media policies including FB, Instagram, Twitter, LinkedIn, Youtube, Sharechat etc.

- Align with industry trends and best practices and identify new opportunities for growth and improvement.

- Proficient in running tools like Clever tap, Google analytics etc.

Required skill set:

- 4+ years of experience in managing in running conversion focused digital advertising campaigns with ROI related KPIs.

- At least 2+ years in running Google, FB ads.

- Proficient with Microsoft Excel, FB ads manager / Power editor.

- Excellent analytical skills, leveraging data, metrics.

- A curious individual with a problem solving attitude.

Location: Gurugram