MTAP Technologies - Performance Marketing Role

Responsibilities:

- Digital marketing specialist, having proper knowledge of Google, PPC, FB ads, SEO, SEM, SMM, AF ads.

- Analyzing metrics, identifying trends and optimizing overall marketing efforts Reduced agency cost and improved campaign performance by taking entire paid media in house.

- Established solid infrastructure by directly handling key advertising platforms like Google, Facebook, Linkedin to achieve set KPIs such as ROAS, CAC, CPA etc.

- Conduct A/B testing, monitor and report on campaign performance regularly Running SMS campaigns, Email campaigns, WhatsApp campaigns, Push notifications in house.

- Google PPC search and display campaigns, keyword research.

- On page SEO and off page SEO.

- Up to date with all social media policies including FB, Instagram, Twitter, LinkedIn, Youtube, Sharechat etc.

- Stay up to date with industry trends and best practices and identify new opportunities for growth and improvement.

- Proficient in running tools like Clever tap, Google analytics etc.

Skills:

- 3-5 years of experience in managing in running conversion focused digital advertising campaigns with ROI related KPIs.

- At least 2+ years in running Google, FB ads.

- Proficient with Microsoft Excel, FB ads manager / Power editor.

- Excellent analytical skills, leveraging data, metrics.

- A curious individual with a problem solving attitude.