MPOWER Financing - Marketing Automation Manager - Digital Marketing

THE COMPANY

MPOWER's borderless loans enable students from around the world to realize their full academic & career potential by attending top universities in the U.S and Canada.

As a mission-oriented FinTech / EdTech company, we move extremely fast and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We're backed by over $150 million in equity capital from top global investors, which enables our fast-growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of ex-management consultants, financial services and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe greatly in our cause. For us, MPOWER's mission of making this mission is personal.

As a member of our team, you'll be challenged to think quickly, act autonomously, and constantly grow, creatively in an environment where fast change and exponential growth is the norm. ideation and implementation happens very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a "growth company for grown-ups," where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we're one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA

THE ROLE

You will be responsible for the execution of growth marketing initiatives at MPOWER with an emphasis on our referral programs, digital partnerships, and special promotions. The ideal candidate will have hands-on experience and proven success in digital marketing within financial services. Your responsibilities will include but are not limited to

- Designing and executing marketing initiatives to drive leads to MPOWER's website and drive leads throughout the funnel

- Collecting data and measuring the effectiveness of campaigns and adjusting plans accordingly to maximize value from advertising and other digital marketing efforts

- Conducting A/B tests, pilots, and other marketing experiments to identify opportunities for continuous improvement, including incorporating SEO best practices

- Orchestrating digital campaigns across all online platforms, including our website/blog, social media pages, YouTube, for example, by owning the end-to-end process

THE QUALIFICATIONS

- Bachelor's degree in English, marketing, communications or a related field

- 6+ years of digital marketing experience with an international focus

- Proven ability to design and execute growth marketing campaigns to drive traffic and engagement from online platforms

- Advanced understanding of the digital marketing ecosystem, and the tools and best practices for websites, blogs, social media, and paid media

- Strong analytical skills and experience with reporting and data analysis

- A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and sites!

In addition, you should be comfortable working in a fast-growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload and tight deadlines, a high degree of autonomy, and 80-20 everything.