Primary Objective of Position : - To focus on overall Marketing &amp; Brand Strategy for mPokket students and salaried loans, Consumer Insights and Brand Management, Communication Development, Advertising, PR, and Digital Marketing. - To work on creating brand purpose, brand personality, brand design by aligning internal and external stakeholders. - To create a strong association of brand amongst consumers, uncover useful consumer insights to deliver effective marketing campaigns and strategies to grow market share and brand's reputation. Job Description : Overall Marketing &amp; Brand Strategy : - Develop and implement effective Marketing and Brand Strategies for mPokket lending products - Plan an annual Brand Plan Marketing and Communication calendar and execute the same - Take brand ownership and align the brand purpose to the company's vision, mission, goals and strategies to be followed - Develop best commercial practices for brand portfolio regarding innovation, positioning, product, placement, and promotion - Develop and sustain a strong Marketing organization; and coach and train team members. - Help drive consistent brand experience across all online and offline touchpoints - product displays, collaterals, brand marketing programs, etc. Consumer Insights : - Responsible for identifying the need underlying the reason to exist for mPokket - Oversee product improvements in sync with the overall brand strategy - Monitor market trends, coordinate consumer research, and track competitors- activities - Work closely on development and implementation of brand audit studies and focus groups Brand Management and Plan Execution : - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Plan and implement new campaigns, and coordinate with the necessary agencies on briefs, development, execution, negotiations, production etc. - Oversee the production of print ads, email campaigns, websites, exhibitions, communication materials and marketing collaterals, and liaise with designers, copywriters, and printers for the same. - Support on-the-ground sales and marketing teams on an ongoing basis in all aspects of brand marketing execution - Manage all aspects of brand PR working with the PR agency to create brand visibility for press releases, authored articles, sponsorships and studies - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and brand health parameters - Coordinate regular meetings and preparing regular reports outlining the brands- performance, - ROI tracking for all marketing spends Digital Marketing, Content Creation and Social Media : - Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels - Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences. - Working to develop robust, integrated social media strategies that drive engagement and advocacy. - Leverage SEO, Content Marketing, Influencer marketing, Affiliate marketing and Social Media to drive brand building activities - Work closely with the SEO and PR teams to ensure that content and social media plans are effectively integrated into brand marketing. - Partner with key social media platforms such as Facebook, YouTube, Instagram, and Twitter, to grow customer base for the brands. - Lead the development of a wide range of content forms, including video, imagery, animation, live action, and other content forms that best utilize the technology available on any given social media/digital platform. - Develop effective ORM strategies to monitor reputation across digital platforms and take necessary actions to maintain brand reputation. Candidate Profile : - Goal Oriented and Problem Solving Attitude: Ability to set clear priorities, make plans with clear deliverables and meets deadlines, and possession of analytical skills with a problem-solving attitude - Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious, determined and flexible - Result oriented: entrepreneurial and self-motivating, good planning and organizational ability - Strong Communication Skills: High level of communication ability and presentation skills, energized and enthusiastic - Analytical skills: Ability to define problems, collect details data, analyses and interprets results and recommend changes and improvements - Proven Track Record: Proven track record as a strategic marketing professional, and experience of managing high performance consumer brands. - Digital Excellence: Knowledge of digital marketing analytics, social media and content marketing strategies, familiarity with all digital platforms and emerging marketing channels - Resourceful and Fast Paced: Ability to work in a fast-paced, empowered and dynamic environment, and demonstrate resilience and resourcefulness to perform under pressure - Keen and intuitive sense of creative with a demonstrated sense of aesthetic and art

Kolkata

mPokket - Manager - Brand Communication  

mPokket - Manager - Brand Communication   ,Job Description for mPokket - Manager - Brand Communication   in mPokket in  Kolkata for (5-10) years of experience. Apply Now!

Job Description for mPokket - Manager - Brand Communication   in mPokket in  Kolkata for (5-10) years of experience. Apply Now!