Motilal - Manager - Digital Marketing Analytics

- We are searching for a Digital Marketing analytics manager who would be responsible for figuring out the effectiveness of our organization's marketing, branding & performance campaigns.

- This role involves determining key performance indicators, collecting and analyzing data, and reporting on Digital campaign success.

Responsibilities:

- Providing insights on marketing campaign performance and return on investment.

- Developing and maintaining data and reporting processes.

- Overseeing market research studies to understand customer behaviour.

- Providing guidance on measurement and goals for Digital as well as other teams across the organization

- Creating and monitoring reporting dashboards

- Provide data insights ranging from click attribution to media mix modeling to optimize marketing campaigns on various channels

- Partner closely with Data Analytics team to develop models for use in forecasting, media targeting, attribution, and measuring lifetime customer value

- Understanding of web and analytics/tracking technologies specifically Google Analytics, Tealium and Optimizely are a plus.

- Developing and maintaining client databases

- Collaborating with other teams to implement new systems and tracking

- Analyzing data and presenting trends, insights and strategic recommendations

- Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.

Qualifications:

- Should have a degree in computer science or data engineering & Digital Marketing

- Minimum 3 years of experience in Digital Analytics.

- Should be comfortable with the processes behind data mining, modeling and management, as well as strategic planning

- Advanced Excel skills - like the ability to use pivot tables and Vlookups - and experience with data visualization tools like Domo and Tableau.

- Candidates with polished soft skills, including strong communication, presentation and leadership abilities with stellar critical thinking and management skills.

- Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment

- To be able to develop and foster professional relationships both within their teams and across the entire company

- Should be able to step up to motivate and train their teams on new technologies to improve productivity and long-term cost savings.

- Candidate who can help us leverage tech solutions available both now and in the future.