Role Objective:
To build and maintain a high performance sales organization to effectively achieve business objectives by developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP)
Principal Accountabilities:
- To Create and implement effective direct sales strategies and lead nationwide direct sales personnel toward achievement of sales objectives.
- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.
- To plan and implement local sales promotion in consultation with marketing.
- To analyze stock movement/availability
- To help business head in developing long term pricing strategy to maximize variable margin through product/territory/pack mix decisions.
- To have a clear focus on new channels like Institutions and Modern Trade to build Distribution, Visibility and volumes.
- To develop competencies and processes required to create an effective and efficient sales organization
- To work out a training calendar for all in the Sales Organization and implement the same.
- To work towards reduction in cost with optimum quality of product development
Experience:
- A minimum of 4 - 5 years in the LED Lighting Sales business.
- Should have worked in at least two regions of the country and should have handled at least one zone for a period of 3 years.
Knowledge:
- Knowledge of LED lighting products.
- Knowledge of industry, key players and market dynamics
Skill Sets:
- Ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
- Proven ability to drive the sales process from plan to close
- Proven ability to articulate the distinct aspects of products and services and position them against competitors
- Demonstrable experience in developing client-focused, differentiated and achievable solutions
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
Behavioral Competencies:
- Able to motivate and drive teamwork to achieve goals.
- Result Orientation
- Stress Tolerance & Flexibility
- Interpersonal Relations
- Drive and Dependability
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