Monsanto - Consultant - Digital Marketing - Contractual Role

Responsibilities :

Digital Communication Strategy and Implementation

- Developing digital communication strategies roadmap to optimize reach and engagement with smallholder farmer

- Develop systems approach across various digital platforms like social media, call center and mobile etc

- Monitoring the effectiveness of the existing digital platforms

- Work with members of country marketing team to produce integrated digital campaigns.

Customer Data Strategy :

- Establish customer data strategy and optimize the use of data in our communication and CX initiatives while considering data privacy requirements

Brand Communication:

- Develop of brand strategy and articulates desired brand positioning working closely with regional teams

- Develop and implement Brand Communication strategy assists in the achievement of brand positioning

- Guide countries through strategic development process, planning and execution of brand Campaigns

- Management of brand(s) through the implementation of brand plans within brand guidelines

- Analyse and Measure brand tracking and/or performance analysis to inform future brand activities

Qualifications:

- MBA with Minimum 5 years Brand communication and Digital Communication

- Broad Marketing experience: deep knowledge and distinct track record of different aspects of traditional and digital marketing e.g. strategy and concept design, branding, promotion/perception management, communication and analytics

- Ability to think strategically to impact business outcomes and create strategic roadmaps

- Highly motivated, creative, dynamic and well organized

- Digital savvyness: knowledge and active skills in the digital space include knowledge emerging trend

- Excellent communication and presentation skills

- Customer and market oriented.

- Good analytical proficiency.

- Proven ability to influence effectively in a matrix organization and works well in teams