MoneyTap - Growth Hacker & Organic Marketing Role

COMPANY NAME: MoneyTap

JOB TITLE: Growth Hacker and Organic Marketing

JOB LOCATION: Bangalore

WORK EXP: 3-6 Years.

LOCATION: Bangalore

EDUCATIONAL QUALIFICATION (PREFERABLE): B. Tech; MBA from a top tier institution is preferable

What does a growth hacker & organic marketing manager mean to us?

The candidate believes in the power of organic growth over inorganic growth.

We would like someone to lead the charge in acquiring customers digitally at near-zero cost. Use SEO (off-page and on-page), content, creatives, jugaad, technology, whatever - as weapons to meet the targets.

We are in a unique point of time in a unique industry right now. With a product that has no direct competition in a market that is humungous, run by serial entrepreneurs who are easy to work with, backed by the best investors (recently announced a $12.3 mil fund raise by Sequoia, NEA and Prime Ventures) in the world, the only people that can stop us are ourselves.-

Given that we are the only real Product company in the world of Financial Services, we need to take our award winning post-product- market-fit product with terrific unit economics, to the next level. In other words, we need to scale. And it cannot come by only throwing money at growth. Many startups make that mistake and end up burning a ton a money without building a real and sustainable business.

Strategic Goals:

- Plan the roadmap to get to a 50% organic contribution

- Define milestones, with timelines, to get there.

- Plan resources, infra, actions to meet those milestones

- Keep hunting for newer channels of growth and work to make them successful

- Feature and rank our app on various app stores

Tactical Goals:

- Run the entire web-based acquisition channel - end to end. This is a non-app channel for acquisition for us and a very important one.

- Organic contribution to total

- SEO - off page and on page-

- ASO

- Keyword analysis - what to bid on and why / Long tail

- New channels - new / automation / vendor (setting up the infra so we can generate leads from multiple sources)

- Work with data, product and engineering teams to ensure the features needed are rolled out.

- Rapid experimentation, learn, change, scale, repeat.

Skills you must have:

- Excellent command over the English language

- 3-5 years of experience in growth hacking within the technology industry

- Preferably worked in an early stage startup

- Be very comfortable with data and be a god at excel

- Exposure to the financial industry is a big PLUS

- High energy

- Ability to get work done - come what may

- You can't be a jerk, we have zero tolerance no matter how good you are: you have to work with other people-

- Passion and a strong sense of ownership, even about things that are not your directly responsibility

Let's hear from you

There is plenty of available reading about the company and its management team. We expect any serious candidate to spend an hour or two doing some research first. If you think this is your calling, we'd love to hear from you.

To save you time thinking about what cover-email to send and save us time parsing through fluff, heres broadly what we'd like to hear (not limited to):

1. What is/are the most creative alternate channels that you found for customer acquisition- What did you do to find them and how did you go about milking them? Would like to hear your journey.

2. What was the most surprising learning with a/b tests for a campaign/activity-

3. Why do you want to join a FinTech startup and why MoneyTap? We are not looking for ego-massage or playback of our vision. Just 1 paragraph with any kind of specifics, showing you've put some thought into it is all we are looking for.

Location, work hours, etc.

We are located at Sigma Tech Park, Varthur, Whitefield. Since this position involves actively being present in the office working with team members, candidates will find it easier to be within 30 minutes commute time from residence. Please expect to work long hours and be always on We work every other Saturday.

About Us

MoneyTap is India's first app-based consumer- credit line:

- Recently announced a Series A funding of a total of $12.3Mil from Sequoia, NEA & Prime ventures

- Using their- Smartphone app and IndiaStack, consumers go through credit-qualification and a paper-less KYC process in 8- minutes.

- For 3 years, Qualified consumers, 24x7, can use the credit line instantly and flexibly; they can transfer money to a bank account, mobile wallet or a MoneyTap- credit card; an EMI is chosen at the time of transfer and it can be- as little as Rs.3000 or as much as Rs. 500,000 for tenures ranging from 2-months to 3 years; with no further contact with the bank.

- MoneyTap provides all the technology, digital marketing and risk models and has integrated with Banks to lend on their balance sheet. For some customer segments, MoneyTap shares the risk as well.

- The product was officially launched in September 2016 with RBL Bank & in trials with other NBFCs & Banks. Today it- is available in 14 cities across India.- Will expand to 50.

- Founders are: Kunal Varma (IIT, ISB), Anuj Kacker(ISB) & Bala Parthasarathy(IIT)-

- More details can be seen in this interview:- https://www.youtube.com/watch- v=S1wCvCPTxVo

Why Join

Be a part of a stellar team. Build a world class product.

But here are 5 more reasons why you should join our tribe.

1. This is an exciting early stage startup in the FinTech space, based out of Bangalore. This space has seen significant investments. Last year the sector attracted $12Bn in venture money globally, up from $3bn the year previous. In India, with the increase in aadhaar cards, the launching of the Jan Dhan Yojana scheme to get people to open bank accounts and the penetration of mobile internet - there is a huge focus on getting the un-banked and financially under-served population within the formal financial ecosystem. Financial inclusion is an important objective for the government. (Google by Nandan Nilekani and Raghuram Rajan.)

2. The product is a mobile first product. The web will be available to only drive downloads and search. Through the app and our technology, we will sell financial products like banking solutions, insurance, loans etc to the customers. This is in line with the financial inclusion vision.

3. The team that is executing this has run and exited multiple businesses in India and Silicon Valley. Currently we are a ~40 member team.

4. We have already raised significant money from top VCs. This has been largely on the strength of the idea and the team.

5. For anyone who joins at this stage, it will be a great way for them to set the product direction and get in early into a startup that is going to grow very fast.