Mondelez - Platform & Data Lead

Platform & Data Lead

What you need to know about this position:

- The Platform & Data Lead will be responsible for Web & App Tech Management for all owned media platforms like Desserts Corner, TJK & and Playpad and executing the Data strategy by enriching & and monetizing first-party data.

- Product/technology leader having the ability to build & and grow platforms by ensuring constant improvements are made to user journeys.

- Ability to think & and collaborate with cross-functional teams to define and design new features & and ensure key product & and brand metrics are met.

- Monitor the performance of live web platforms & and apps and work on optimizing them at the code level.

- Lead MarTech stack management by having ownership of architecture, technology choices, partner management & and integrations.

What extra ingredients you will bring:

- Familiarity with marketing technology tools and vendors (such as Salesforce CRM products, Lytics, Google Analytics/site analytics, Sitecore/site content management)

- A passion for understanding the latest in marketing technology and digital marketing

- Understand the compatibility and complementarity of a wide array of MarTech tools

- Strong written and verbal communication; Process-driven with a continuous improvement mindset and single-minded focus on results

- Exhibit organizational agility, creativity, and intellectual horsepower

- Highly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brands

- Strong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment

- Fluent and demonstrated capability to guide and build organizational competency, shape overall digital marketing ecosystem

Education / Certifications:

- Bachelor's degree in computer science, engineering or a related field. Knowledge of the other skill (marketing or crm) expected to have been developed during work experience.

- 8+ years of experience in a platform development/software development, solution-based product/platform leader in consumer facing businesses - FMCG, Retail, Telecom, Financial services.

Job-specific requirements:

- On time in full project delivery, minimizing downtime/issues and adherence to SLAs

- Infrastructural capability enhancement with timely updation to keep up with technology trends and driving cost efficiency with innovative implementations & tech work arounds

- Deliver business impact through effective collaboration with internal and external stakeholders for audience development, campaign creation and content delivery.

- Team management experience

- Must have delivered/worked on best-in-class consumer facing tech products in the past.

- Excellent knowledge of programming languages, knowledge of code versioning tools & databases

- Excellent project management skills, solid analytical and debugging skills

- Working closely with brand marketing teams in enabling digital marketing/ consumer engagement

Platform Management:

- Manage day-to-day technical challenges and resolve risks, issues and testing with tech vendors.

- Understanding of software development life cycle and agile project methodologies. Plus understanding of DevOps tools.

- Delivering functional specification documents, implementation plans, status reports for all the key stakeholders

New Product Development:

- Planning and execution of tasks related new feature or new platform development. Integrating software components & third-party tools as needed.

- Solid understanding of UI/UX & front-end platform development

- Being aware of the limits of technology - from low-code to tailor made development approach, integrating the advantages of both

Data Strategy:

- Defining a data strategy, data governance practice, data models & how to democratize data to unlock ROI across CX, CRM & last mile conversion.

- CDP ownership, consent management, data enrichment, data cataloging etc.

- Work with data & analytics team to deploy test & learns on CDP cohorts. Highlight best practices to the wider teams & archive test results.

MarTech Stack Management:

Architecture, technology choices:

- Manage design and implementation of MarTech architecture

- Undertake MarTech infrastructure management and maintenance on a continuous basis

- Research and recommend new tech products and partnerships; Identify and sundown the outdated and non-utility products

Partnership management:

- Conduct efficient scouting and due diligence of the vendors

- Establish communication and conduct negotiation on key requirements, SLAs, performance and pricing

- Lead regular reviews on SLA KPIs with technology partners; refresh contracting based on best practices and performance

Integration and readiness for use:

- Set up and manage downstream integrations for the CDP with advertising platforms

- Enable data capture and integration across digitized and non-digitized sources via the implementation/integration of tools/APIs/connections across sources

- Help design and manage data flows through stack all the way from source of engagement/ acquisition to utilization in campaigns

- Monitor and review security, data privacy and compliance of technology products/infrastructure

- Enabling new data-led ways of working:

- Guide business teams on the usage of tech products (e.g. Lytics, GA etc), in collaboration with tech partners

- Conduct or facilitate trainings for inhouse team

- Assist in technical aspects of ad campaign setup and implementation