Mondelez - eCommerce Media Manager

Ecommerce Media Manager

About:

- Mondelez India is seeking a strategic and digital-savvy Media Manager to lead eCommerce media initiatives.

- Internally referred to as the Ecommerce Consumer Experience Manager, this role focuses on developing media strategies that maximize ROI and drive growth across Mondelez's various categories.

- In this capacity, you will collaborate with cross-functional teams, including Marketing, Sales, eCommerce, Customer Marketing, Legal, Finance, and others, to ensure the seamless execution of eCommerce media campaigns.

Key responsibilities include:

- Ecommerce Media Strategy: Develop and implement ecommerce media strategies that align with global principles and local business objectives.

- Portfolio Management: Manage multiple categories like Chocolates, Biscuits, and Beverages, optimizing media spend to deliver measurable results.

- Campaign Optimization: Guide media agencies to deliver strong ROI by continuously analyzing performance metrics and optimizing media campaigns across platforms.

- Collaboration: Work closely with brand, omni-channel, KAMs, and creative teams, as well as senior stakeholders, to develop media plans.

- Digital Leadership: Stay ahead of digital trends, particularly in ecommerce, and enhance Mondelez's digital marketing capabilities.

- First-Party Data: Leverage first-party data from ecommerce platforms to elevate the company's digital strategies.

- Subject Matter Expert: Act as the go-to person for all ecommerce media-related queries, with the ability to influence decisions at both a regional and global level.

What you will bring:

- A desire to drive your future and accelerate your career and the following experience and knowledge:

- Media, including media buying and analytics, experience ideally gained across the agency and industry

- Digital media ideally with exposure to eCommerce best practice

- Working with and influencing external partners, matrixed local, regional and global stakeholders

- Having a test-and-learn mentality, taking learning and scaling them broadly.

- Having a bias to action

- Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must

- Communicating effectively, verbally and in writing

The ideal candidate should have:

- 8 plus years of Media expertise with a strong focus on E-commerce and Digital marketing.

- Experience managing large CPG portfolios with expertise in media analytics.

- Prior experience working with Agency and Media partners, including e-commerce marketplaces, Quick Commerce

- Experience in both agency management and client-side media handling is a plus.

- Ability to balance strategic and operational responsibilities in a matrixed organization.