Momentus Digital - Manager - Programmatic Campaign - Web Analytics

Programmatic Campaign Manager

Role & Responsibilities :

- DV360/Adobe/MediaMath/ Amazon programmatic planning and execution

- Programmatic campaign management and planning inputs

- Understanding of Web analytics, analyse web analytics reports and translate into actionable insights

- Day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements

- Campaign management and optimization

- Client servicing - internal and with the client teams

- Delivering award-worthy work

- Working closely with a digital planner and internal brand teams.

- Familiar with different cost models which may include CPL, CPQL, CPA, CPI, CPD, CPS etc..

- Perform under deadlines and pressure to reach the campaign goals.

Skills Required :

- Must have Bachelor's degree or equivalent

- Minimum 2 years of experience in programmatic campaign management for planning, execution, optimizing, and reporting within Display & Video 360.

- Thorough, hands-on understanding of Digital programmatic planning & execution

- Understanding on the digital campaign, buying metrics, search

- Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google's DoubleClick Bid Manager, DV360, Amazon AAP, Adobe, TheTradeDesk, MediaMath, Oath)

- Build a great working relationship with digital teams, operating seamlessly together to deliver success for our esteemed clients, across briefing, strategy, set up, optimization, reporting processes & invoicing

- Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments

- Plan, execute, manage, and optimize programmatic media campaigns for internal consumptions (e.g. auction exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently

- Basic understanding of Branding & performance campaigns and important metrics

- Willingness to learn, unlearn, relearn basic concepts of search and performance marketing

- Willingness to question and test all principles

- Willingness to test and use new tools and platforms for search

- Good written, verbal communication and presentation skills - PPT and delivering presentations

Other Benefit : As per the company policy.