a) Responsibility for hands on interaction within social media presences (facebook, twitter etc)
b) Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc
c) Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
d) Respond and react to changes within social networks - functionality, etiquette, reporting etc
e) Monitor and present relevant data, trends, successes, exceptions etc
f) Utilise great web etiquette skills to ensure you deliver the right message online, help people, stimulate discussions, encourage debate etc - Think on your feet- real time content writing, online discussion, interactions etc.
g) Creative input on content, ideas on social media viral marketing
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