Moglix.com - Senior Manager - Growth Marketing

Role Details:

Team/ Function Credlix| Marketing

Location Noida 125

Designation Sr. Manager - Growth Marketing

Key Role Related Skills:

(a) Marketing Strategy & Brand Messaging

(b) Offline events and TTL campaigns

(c) Fintech/BFSI background

Role Objective:

The incumbent will be responsible to build and manage a comprehensive marketing plan, while at the same time leveraging their keen eye for design to become the custodian of everything that makes our brand special.

It will be a high visibility role within the organization which shall enable the incumbent to be highly analytical and creative.

Role Responsibilities:

1. Leverage customer insights to develop integrated, omnichannel marketing campaigns and brand storytelling to drive customer acquisition and retention.

2. Grow the company's top-line metrics, including revenue, customers, & optimize CAC.

3. Stay up-to-date on all changes impacting key media channels (including Facebook, programmatic, affiliate, podcast, TV, and OOH).

4. Rigorously measure KPIs and progress against articulated growth objectives, and develop reporting for execs and company wide consumption.

5. Support the management of external partners and agencies(creative, brand, performance marketing).

6. Develop and maintain a robust testing plan across new and existing channels to diversify spend and minimize reliance on primary channels.

7. Build processes and frameworks that will scale with a growing organization.

8. Partner with finance to set aggressive revenue, and ROAS goals (then hit them).

9. Spearhead new operational and data initiatives that support acquisition efforts.

10. Work cross-functionally with analytics, creative, product, and engineering.

Work Experience:

(a) 6+ years of relevant experience with both managing external digital agencies and building / managing an internal growth team.

(b) Demonstrable experience of driving customer acquisition via organic channels for the company

(c) Experience with multiple channels of unpaid and paid marketing - SEO, SEM, ASO, paid and organic social, non-attributable channels, etc

(d) Experience working in BFSI/Fintech sector and managing a brand completely. Previous start-up experience a plus

Knowledge/ Skills:

(1) Demonstrated ability to balance media execution across objectives (balancing prospecting/retargeting) and incorporate branding at every touch-point

(2) High level of ownership, willingness to set up things from scratch. Should be able to work in a fast paced rapidly changing environment.

(3) Ability to collaborate cross-functionally with other The Wing markets

(4) Exceptional quantitative skills and orientation toward data-driven decision making.

(5) Strong analytical skills and a passion for leveraging data to derive insights and drive impactful business and marketing decisions.

(6) Understanding of the technical side of analytics and how they are used in marketing processes.

(7) Excellent written and verbal communication skills

Education:

Full-time MBA