MoEngage - Content Marketing Manager

Responsibilities -

- Understand our customers in an extremely detailed manner. Their pain points, their use cases, the way they prefer to evaluate and buy software, their likes, interests, and preferences. Write compelling content based on this understanding.

- Work cross-functionally with teams and key stakeholders to understand our customers pain points and generate content ideas and create detailed outlines.

- Produce compelling marketing content, sales tools to engage and nurture prospects across the funnel.

- Worked on data-driven/research-oriented/in-depth content that can nurture and move users down the conversion funnel.

- Rapidly experiment with different content formats, messaging, and themes to optimize for the highest results.

- Repurpose long-form content to smaller bite-sized content pieces consumable across a host of digital channels.

Experience and Education

- Bachelor's degree in English, Journalism, Marketing, or related communications field. An MBA in marketing is a plus.

- 5-7 years of experience in content marketing or sales enablement or product marketing.

Skills

- Demonstrated knowledge of marketing principles and the sales funnel/process.

- Extremely curious, analytical and has maniacal attention to detail

- Adept at developing in-depth, well-researched content that compels the reader to take action.

- Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors, and creative/design professionals.

- Good planning, interpersonal, and communication (verbal and written) skills.

- Ability to multi-task with multiple deadlines and/or milestone requirements.

- Strong attention to detail and commitment to quality, including proofreading, copy editing, and maintaining design consistency.