Modenik - Brand Manager

About Modenik Lifestyle Pvt Ltd:

Modenik Lifestyle Pvt Ltd is a leading name in the apparel industry, committed to building strong, recognizable, and exciting brands. Our portfolio includes market-leading brands like Dixcy Scott (Originals & Josh), Dixcy Slimz, and Thermal Wear.

Role Summary:

As a Brand Manager, you will be responsible for executing branding strategies to ensure our brands remain relevant, innovative, and engaging to customers. You will oversee all aspects of brand promotion, product strategy, pricing, and market placement to drive growth and customer engagement.

Key Responsibilities:

- Develop and execute communication strategies (ATL, BTL, Digital)

- Oversee category tracking, packaging, and cataloging

- Manage Brand P&L, budgeting, and price benchmarking

- Conduct market analysis to optimize brand positioning

- Lead seasonal and promotional campaigns

What We Look For:

- Consumer-Centric Mindset - Understand and cater to customer needs

- Data-Driven Approach - Use insights to drive brand decisions

- Ownership & Leadership - Treat the brand as your own