Mobile Marketing Manager - eCommerce

Company Profile:

HR Initiative Management Consultant hiring for Fashion eCommerce portal for women.

Largest, social shopping & discovery platforms for women in South East Asia. Has 700+ brands, 50000+ fashion products & 2,500,000 million user generated fashion looks making it one of only consumer curated lifestyle and most engaged platform in India

Industry : Internet/eCommerce

Functional Area : Sales, Retail, Business Development

UG : B.Tech / B.E. from Premiere Institute

PG : MBA/PGDM - Any Specialization from Premiere Institute

Candidates from online space will be preferred.

Profile: Manager - Mobile App Marketing

Experience: 2 years + in Online Marketing (pref Ecommerce)

Skills:

- Highly Analytical, Prior experience of working in an ecommerce company and running facebook ads/google sem/ppc campaigns - along with strong hold on web analytics and data analytics. Passionate, Hard working & good comm skills

- Ever since the mobile app has been launched, the trajectory of the business has changed. With the best in class technology and retention metrices compared to any other mobile app in the country, the biggest goal right now is to make sure the mobile app reaches to every woman in the country.

- The Mobile Marketing Manager will be responsible for driving our mobile marketing activities across smartphone, tablet and mobile web platforms! Mobile is of critical strategic importance and will be a highly significant contributor to our future growth, making this a key role backed by significant marketing budget and with a high level of visibility with our management team and investors.

Job Responsibilities:

- Define and execute the strategy for mobile marketing, across all relevant devices and platforms.

- Drive growth of the mobile channel - work closely with marketing & product teams (including CRM, Affiliates, Display, Brand & Offline) to achieve mobile growth.

- Drive high quality installs of Company mobile apps using established and emerging marketing acquisition methods

- Serve as inhouse domain expert on best practices for mobile marketing, analytics and growth

- Establish mobile advertising partnerships to drive greater adoption of mobile application products and services

Requirements:

- Must be highly highly analytical

- Atleast 2 years experience in digital / ecommerce setup and handled facebook/ppc/sem

- Good hold of web and data analytics tools - GA, omniture, SQL. Must be proficient in GA atleast

- Must be open to work in a highly growth oriented startup environment

- Time, Project & People Management skills are a must

- Experience in mobile app marketing a plus