Mobile Marketing Lead - eCommerce

Job Title : Mobile Marketing Lead

Location : Gurgaon

Salary : ( Not a constraint )

Job Description

Experience : 4+ yrs

- Design, develop and measure the effectiveness of Mobile Marketing strategy across all relevant devices and platforms.

- Measure and optimize user acquisition, Goal conversion and engagement with mobile apps.

- Drive high quality installs of mobile apps & develop and execute the engagement strategy to activate customers post-download.

- Conceptualize and Implement creatives and communications, for Mobile Marketing.

- Create Marketing campaigns, analyze and optimize the same, on Mobile Ad-Networks.

- Leverage the internal marketing channels and existing traction to drive mobile customer engagement.

- Collaborate with key team members in technology and sales to define the roadmap.

Desired Skills and Experience

- Experience with tools like flurry and/ or mixpanel.

- Previous experience in Product, Web and Mobile Marketing and / or mobile ecommerce

- Understanding of web & mobile analytics tools