Mobile App Marketing Specialist - IIT/NIT/BITS

Responsibilities - 

- Creating a roadmap to acquire users for iOS app by defining crisp projects and clear impact.

- Ensure constant improvement and growth in organic visits, downloads and app store rankings and ratings.

- Keyword research on an ongoing basis to advise and implement them on the App Store and Play Store.

- Manage and optimize Apple Search Ads and Google campaigns partnering closely with the SEM, social, and display teams.

- Stay abreast of new tools, trends, and best practices in app marketing.

- Communicate regularly with senior leadership, internal stakeholders and marketing team colleagues to understand objectives and opportunities.

- Data Analytics and Tools

- Analyse data and present actionable insights for Search Ads and ASO experiments.

- Dive into the data to detect patterns and uncover insights to optimize our mobile paid marketing efforts.

- Campaign management: optimize live campaigns based on a variety of performance metrics (data mining, A/B testing, optimizing and scaling).

- Knowledge of ASO and analytics tools like App Follow, Mobile Action, App Annie, Sensor Tower, iTunes Analytics, Google Analytics, Adjust etc.

Requirements:

- Analytical person with a strong ability to draw insights from the data

- Engineering background from top colleges

- A hustler who can make things move and is ready to do anything necessary to ensure success of the project

- 1+ years of experience in mobile or online marketing with a track record of building and executing successful marketing strategies in either of Apple Search Ads (highly preferred), SEM, ASO or SEO

- Understanding of Apple iTunes App Store and Play Store will be strong plus

- Extremely self-motivated person and should be able to work with minimum supervision