MobilArt - Deputy Manager/Manager - Digital Marketing - Mobile Campaign Management

MobilArt is 5 years old, B2B and B2C digital company that specializes in content solutions for the mobile generation. Headquartered in Delhi and funded by a Private Equity firm, we are now spread over 5 key Indian cities including Mumbai, Bangalore, Ahmedabad and Thane, and are rapidly expanding operations both in India as well as overseas. MobilArt is a content marketing company that specialises in creating end-to-end communication solutions that immerse and engage the digitally-savvy consumers of today. Think interactive web, social, mobile, apps, video or any class or type of engaging multimedia content - that's where MobilArt excels. Our illustrious client list includes brands like Sprite, Mirinda, Danone, Urban Ladder, Godrej, IndiaMart, OLX, Marico, Vodafone, Airtel among others.

Job Title: Deputy Manager/ Manager - Digital Marketing

Role: Mobile Campaign Management

Job Location: Andheri West, Mumbai

- Mobile WAP/VAS Products & Services Marketing across platforms.

- Create & Manage Campaigns on various Ad Networks and Mobile Operators and ensure maximum optimization of all campaigns

- Communication on a Daily basis with Ad networks based on Effective Campaign Management

- Promotion planning and execution of WAP/VAS campaigns

- Ideate with the Content Team regarding promotion of different campaigns based on relevant categories.

- Analyze Campaigns on a daily basis to ensure maximum ROI

- Work with Internal teams for development, implementation and deployment of various WAP products.

- Create comprehensive MIS reports based on existing campaigns every day

- Responsible for driving all content development, service innovations and deployment

- To work with the Circle VAS Managers and technical team for UAT of our products and ensure timely delivery.

- Analyze the daily MIS reports to observe the trends of downloads/usage and provide solutions for the same.

- Interaction with content ingestion team for timely content ingestion.

- Refresh content and banners everyday