MobiKwik - Manager - User Growth/Performance Marketing - Lending Domain

- Responsible for growth in new users and driving online transactions; planning and implementing digital marketing strategies/performance marketing.

- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.

- Reduce cost of acquisition & manage the customer life cycle.

- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation.

- Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency.

- Handle the communication plan, user retention and marketing automation of 3 white label wallets.

- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.

- Experience on working with marketing automation engines (Clevertap) & delivery enable platforms (Netcore, Times Internet) and Attribution Analytic tools (Tune, GDC, GA).

Requirement :

- Should have strong analytical skills and data-driven problem-solving approach.

- Should be able to take end to end ownership of projects

- Good understanding of organizational goals and objectives. Should be able to strategize and execute campaigns and link them to the organizational goals

- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance

- Should be good with maintaining relationships with partners and work aggressively to build it better

- Should have 3-6 years of relevant experience

- Preferably from an e-commerce, finTech.