MobiKwik - Lead - ASO/SEO

We are looking for a technical ASO/SEO Rockstar to help us drive organic growth by acquiring users. The person will be responsible for improving the Organic rankings and increasing the top funnel organic traffic for MobiKwik which eventually will lead to revenue growth.

Role & Responsibilities :

- Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform.

- Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.

- Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords.

- Conduct competitive analysis and research, staying up to date on the competitive landscape.

- Work in close collaboration with the Product, User Acquisition, Analytics teams, and SEO agency to tie ASO efforts to quantifiable results like retention, LTV, ROI.

- Drive organic acquisition on PlayStore and AppStore, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.

- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.

- Experience with On-page (Keyword planning, Title, Description, etc.) and Off-page activities for PlayStore and AppStore

- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes.

Qualifications & Skills :

- 4-6 years of experience in ASO and SEO within an agency or ecommerce client

- Understanding of Developer Console and App related metrics

- Expert in HTML, CSS, and cross-browser development and other SEO related technologies

- Hands-on experience of working on App Store Connect, Google PlayStore, AppTweak/Senor Tower, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.

- Should be able to work individually and/ or along with an agency