MobiKwik - Growth & Marketing Role

About Mobikwik :

We are a Fintech company - one of the largest mobile wallets and Buy Now Pay Later (BNPL) players in India. We are on a mission to simplify digital payments ensuring easy, fast, and secure checkouts. We are dedicated to making our vision a reality. MobiKwik is not just a payments platform - we're a community. Join us on our mission to simplify digital payments and make them accessible to all

Key Responsibilities :

- Should have worked on CleverTap, WebEngage, MoEngage or any other MarTech tools.

- Will own key engagement metrics across the vertical such as retention and MAU, working between product and marketing teams.

- Manage planning & execution of push notification campaigns, sms, emailers and journeys.

- Collaborate with team distribution partners to implement the right user journey.

- Escalate and drive solutions with product management for identified market specific product issues and gaps.

- Cross-Selling - work within categories to come up with the right co-promotion offers and promote them.

- Strategizing and executing campaigns around innovative marketing constructs.

- Undertaking consumer behaviour studies to develop incentive/engagement programs to drive conversions for various customer segments.

- Monthly marketing offers creation & basic hygiene of the vertical on the app. Engagement with the brands and sharing monthly marketing plans.